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Acer turns green at the gills

More corporate makeover malarkey

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Vulture Central always views corporate makeovers with suspicion.

As reported in Corel in transcendental makeover, such shenanigans mean one of three things:

  • The company has gone all touchy-feely
  • Its logo has upset the Taliban
  • It's heading for titsup.com.

So, Acer shareholders should be nervous about their company's new logo, unveiled this week. Could the company's marketing department please send us some of whatever they were smoking when they drafted the

press release.

According to the blurb: the new identity sports a vivid green, representing life, growth, prosperity and resiliency; and reflecting Acer's goal to deliver fresh technology to everyone, everywhere. The uniquely styled letter 'e' and closely set italic type infer connectivity and accentuate Acer's focus on providing innovative e-solutions to its customers. The distinctive lower case and rounded font represents Acer's friendly accessibility and gives the impression of being in action.

Good work. Carry on. ®

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