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More than 90 per cent of people don't believe what they read on the Web.

That's the shocking revelation that's emerged from an independent survey conducted by pollsters MORI on behalf of content outfit eSubstance.

The research found that only 9 per cent of 1973 people surveyed believed what they read online.

Newspapers did slightly better with 16 per cent of those quizzed believing what they read.

While 56 per cent of people said they believed what they read in books.

Which is handy - because that's what eSubstance does. It sources content from books and puts it on Web sites.

But there's a snag. While more than half of people believe what they read in books, will they be so trusting once its been reconfigured for a Web site?

And since this report of this survey is online, do you trust what you've just read?

We might have just made it up. In fact, we may have lied about the whole thing.

Does eSubstance exist at all? Maybe, maybe not... ®

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