Feeds

90% of people don't believe what they read on the Web

Read the story anyway

  • alert
  • submit to reddit

Intelligent flash storage arrays

More than 90 per cent of people don't believe what they read on the Web.

That's the shocking revelation that's emerged from an independent survey conducted by pollsters MORI on behalf of content outfit eSubstance.

The research found that only 9 per cent of 1973 people surveyed believed what they read online.

Newspapers did slightly better with 16 per cent of those quizzed believing what they read.

While 56 per cent of people said they believed what they read in books.

Which is handy - because that's what eSubstance does. It sources content from books and puts it on Web sites.

But there's a snag. While more than half of people believe what they read in books, will they be so trusting once its been reconfigured for a Web site?

And since this report of this survey is online, do you trust what you've just read?

We might have just made it up. In fact, we may have lied about the whole thing.

Does eSubstance exist at all? Maybe, maybe not... ®

Intelligent flash storage arrays

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.