Feeds

VIA subsidises DDR to boost uptake

Micron 128MB DIMMs offered to OEMs at half price

  • alert
  • submit to reddit

VIA is taking a leaf out of Intel's book and - to all intents and purposes - bundling its preferred high-performance memory with its chipsets.

So, what Intel does with Rambus RDRAM, VIA does with DDR. Chipzilla is providing PC OEMs with low-cost - to them, at any rate - RDRAM modules, the idea being that this will ensure they don't limit the availability of Pentium 4-based system because they find RDRAM modules hard to come by.

VIA is essentially doing the same thing with DDR. OEMs will get Micron 128MB DDR DIMMs for $50 - down from around $110 - if they also buy VIA's DDR-supporting chipsets. Micron isn't an exclusive supplier - VIA is planning to extend the deal to products from other DDR SDRAM makers over the next few months.

Indeed, Taiwanese memory maker Nanya is already participating in a similar scheme.

Intel's plan is to position RDRAM as the memory of choice for Pentium 4 systems before it releases its SDRAM-supporting Brookdale chipset in Q3. ®

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.