Kyocera Mita is giving its Ecosys printers a hard push by offering its dealers £60 cash-back on its FS-1800 and FS-3800 models.

Any reseller buying one of the printers will automatically receive the money, as their distributor contact will confirm the order with Kyocera.

The FS-1800 16ppm large workgroup printer has an RRP of £749. The 24ppm FS-3800 has an RRP of £989.

Interestingly, Kyocera decided to publicise the offer by sending out a press release titled 'Deadly Virus Warning'. It didn't go down well.

The email release was swiftly followed by an apology:

"You may remember that I sent out a press release yesterday entitled, Deadly Virus Warning. I now realise this subject text, when received by e-mail, may have caused unnecessary alarm.

As a hard copy press release, I thought that the title worked; I simply hadn't spotted the implications of sending it by e-mail. I'm sorry for any offence I may have caused."

Sadly, a story about a printer virus would have been more interesting. If you've come across such a thing, let us know. ®