Feeds

One.Tel exchanges blows with BT

Handbags at 30 paces

  • alert
  • submit to reddit

Build a business case: developing custom apps

Discount telco One.Tel plc placed an ad in yesterday's Times disputing claims that BT is 24 per cent cheaper than its competitors.

The tit-for-tat move follows an earlier BT ad which highlighted the findings of an independent report into the cost of using the phone.

One.Tel believes BT is "dreaming" over its "misleading" claim.

Marc Norris, One.Tel UK's General Manager, said: "We believe BT's ad campaign is completely misleading for the consumer.

"Just the quickest glance at both One.Tel and BT published call rates shows that the BT findings do not make sense. We rang BT ourselves, and they confirmed that One.Tel was cheaper for a 20 minute call within the UK during the day - substantially cheaper."

One.Tel is also mad because it claims BT has not shared the methodology used in reaching the results.

But a spokesman for BT said that this information was readily available.

And he added that BT was considering reporting One.Tel's ad to the Advertising Standards Authority (ASA).

One.Tel, on the other hand, said it decided against taking such action in the first place, opting instead for direct action.

"We just want to acquire more customers," said an One.Tel spokeswoman. Mmmmmmm. ®

Build a business case: developing custom apps

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.