Feeds

Sega takes UK Dreamcast to under £100

Please, please buy one, company pleads

  • alert
  • submit to reddit

The essential guide to IT transformation

Sega has cut the price of Dreamcast consoles in the UK. This morning, it knocked 50 quid off the current price, bringing the RRP down to £99.99.

The cut follows moves by Sega to slash prices in the US and Japan as the company attempts to sell-off all its unsold consoles while it runs down production. The company will stop making any new Dreamcasts next month.

The cut should grow Sega's installed base, still important despite the decision to get out of the hardware business since it's new software-only strategy is predicated on continuing sales to Dreamcast owners to help fund the company's coding efforts on other platforms.

Certainly, it believes that, at £99.99, the console is priced as an impulse buy.

Sega describes the cut as a sign of "the company's commitment to the Dreamcast platform for the forthcoming year". We're not sure that it does. Rolling out lots of new software, yes; introducing 'giveaway' pricing, no.

The new price cut will be promoted with a major ad campaign targeting the trade, gamers and consumers. It is expected be followed with the launch of a budget games line, again a sign of Sega's desire to target the more casual gamer. ®

Related Stories

RIP Dreamcast: March 2001
Sega president goes mad

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?