Feeds

Excite threatens to sue New Labour over logo

Suspiciously similar it must be admitted

  • alert
  • submit to reddit

Build a business case: developing custom apps

Excite has confirmed it is considering taking legal action against New Labour over the political party's new logo.

Labour released the new logo last week to feature on the party's merchandise. It consists of a stick man with a loveheart top - it supposed to woo the young and combine funkiness with an election cross with a love heart and a stick man. (Exciting, isn't it?)

Of course, it got an old-fashioned kicking by the press - looks like an office doodle, can be split up to spell "evil" - but if Excite has its way, Labour may have to ditch the entire thing. As you'll probably be aware, Excite's logo also has a stick man, but instead of a loveheart, it has a sorta crown effect in red (both logos are below, so don't worry about this haphazard description).

Excite marketing director Lorraine Thomson said: "We live and die by our brand image. We are taking this seriously. A cross shape appears in both logos and Lavbour's also features our coporate colours of red and black. We're just amazed and genuinely sorry that Labour couldn't think up something of their own."

A Labour spokesman tried to persuade us that the logo wasn't actually a new logo (?!) and Excite's threat was just a publicity stunt. That it may be but Excite has a point. Labour would also have a hard time claiming it wasn't aware of the Excite logo because it tries to sell itself as the Internet party.

Of course, nothing will really happen, but it does open Labour to accusations that it lacks imagination and takes far more from the Internet than it can hope to give it. ®

Excite's logoNew Labour's new logo

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.