Feeds

Excite threatens to sue New Labour over logo

Suspiciously similar it must be admitted

  • alert
  • submit to reddit

New hybrid storage solutions

Excite has confirmed it is considering taking legal action against New Labour over the political party's new logo.

Labour released the new logo last week to feature on the party's merchandise. It consists of a stick man with a loveheart top - it supposed to woo the young and combine funkiness with an election cross with a love heart and a stick man. (Exciting, isn't it?)

Of course, it got an old-fashioned kicking by the press - looks like an office doodle, can be split up to spell "evil" - but if Excite has its way, Labour may have to ditch the entire thing. As you'll probably be aware, Excite's logo also has a stick man, but instead of a loveheart, it has a sorta crown effect in red (both logos are below, so don't worry about this haphazard description).

Excite marketing director Lorraine Thomson said: "We live and die by our brand image. We are taking this seriously. A cross shape appears in both logos and Lavbour's also features our coporate colours of red and black. We're just amazed and genuinely sorry that Labour couldn't think up something of their own."

A Labour spokesman tried to persuade us that the logo wasn't actually a new logo (?!) and Excite's threat was just a publicity stunt. That it may be but Excite has a point. Labour would also have a hard time claiming it wasn't aware of the Excite logo because it tries to sell itself as the Internet party.

Of course, nothing will really happen, but it does open Labour to accusations that it lacks imagination and takes far more from the Internet than it can hope to give it. ®

Excite's logoNew Labour's new logo

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.