Feeds

Apple cuts cost of Cube – again

Got to get rid of 'em somehow...

  • alert
  • submit to reddit

Thousands of unsold Power Mac Cubes will be used to repair dwindling polar ice caps in a bid to reverse the effects of global warming and help clear out Apple's warehouses.

Well, maybe not, but the Mac maker has again cut Cube prices in another desperate bid to stimulate demand for the stylish but little-loved computer.

The latest cut brings the mid-range 500MHz, 30GB HDD, 128MB RAM Cube down to $1999, a cut of $300 and the top-end 500MHz, 40GB HDD, 256MB RAM version down to $2399, from $2699.

The low-end, 450MHz model stays at $1499, the price Apple set early January when it converted its original $300 cashback offer into a real price cut.

In the UK, the mid-range machine is currently priced at £1399. The 450MHz Cube costs £999. Again, the prices follow cuts previously made only through money-back offers.

The latest cuts come as Apple attempts to rid itself of unsold Cubes, having done the same for iMacs and other machines. So far the company has sold only a third as many Cubes as it originally expected - in the words of CEO Steve Jobs: "The disappointment to us was the market wasn't as big as we thought." ®

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.