Time promotes rivals
PrintSays Dell, Gateway, Tiny have all won more awards
Posted in Bootnotes, 1st February 2001 16:16 GMT
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Time Computers seems to have been remarkably frank in its latest advert, revealing all its major competitors won more PC awards than it managed in 2000.
The ad appears in the March issue of PC Advisor.
Interestingly, but only coincidentally, Time's marketing director Mike Phillipson, has just made an abrupt exit from the company. He left on the same day he tendered his resignation, in early January, and is going to write a novel and screenplay.
Dr Tarik Mohammed, Time's chairman, is now back in charge of ads. He pioneered the company's big spending approach and may kick someone's arse over the PC Advisor copy. Instead of numbers, all the boxes are meant to have crosses in them apart from Time's, which should have a tick. Repro error, apparently. ®
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