Feeds

HP coughs to ad cock-up

e-PC and LCD display for £727

  • alert
  • submit to reddit

Remote control for virtualized desktops

HP has apologised unreservedly for an advertising error that offered rather more than it should have done.

A pull out campaign, running in several UK magazines, was promoting an e-PC and monitor at a special price. Just how special became apparent when we took a closer look at the specs.

The offer included a machine with a 633MHz Celeron, 128 MB memory, a ten gig hard drive, a whole load of other bits and pieces and a 15-inch LCD monitor all for the rather nice price of £727 including VAT.

Not at all a bad deal, given that a similar looking 15-inch LCD monitor costs well over £600 on HP's UK site.

HP ad slip-up

A vulture eyed reader sent us news of the mistake, and included a nib of information from HP's legal department. Apparently an advert is not a legally binding offer to sell at that price. "Technically," the legal eagles say, "An advert is an "invitation to treat" only, and does not oblige you to sell at the price advertised."

Clearly it was a bit of a mistake, and serves as a reminder that if the deal looks to good to be true, it probably is.

Meanwhile, HP has done the decent thing and coughed to it straight away.

It sent an email round to its channel partners warning them of the error, and has issued the following statement to the press:

HP acknowledges that there has been a mistake in this case and we are taking steps to correct the error and ensure that accurate information is made available to our customers and partners alike. We apologise for this error and any confusion that may have arisen. ®

Related Story

Time promotes rivals

Secure remote control for conventional and virtual desktops

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.