Feeds

We love Ace's Hardware

Advertisers sign up. Now

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Recently, we've written about the cold wind blowing through games and hardware review sites which depend upon ad networks for their income.

So it comes as little surprise to us that the ad networks have rescinded deals with some of their affiliates.

But we're astonished that "UGO Networks no longer represents Ace's Hardware, one of the very best hardware review sites around.

Maybe it's not shallow enough for the teen-to-twenty-something-male-fixated YouGeeOh (as it prefers to be pronounced)? We don't know the answer, as Brian Neal, Ace Hardware's Webmaster, prefers not to talk about UGO. He's looking ahead instead to the future, and that means finding new advertisers and sponsors.

Ace's Hardware is a teched-up publication for clever people, most of whom are probably in clever jobs. And It's written by people who are happy to delve beyond x.86 - Ace's Hardware really knows its chip architectures. Last but not least, people who dig hardware sites are people who buy kit. Lots of kit.

Feel the demographics and go buy some ads.

If you're interested in taking your brain for a spin, check out Ace's Pentium 4 Architecture In Depth. ®

Related stories

Voodoo Extreme: UGO Interview
Cold wind blows through Games Web sites
Hard times to come for the hardware reviewers

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.