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The most ludicrous form of dotcom advertising we've ever seen

And it's all to do with blood, sex and tears

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So there we were, down the Mason's Arms, when Lester cries: "What the hell is that on his back?"

Sure enough, one of the boxers on the Eurosport channel had something written on his back. "It's bloody advertising!" Not only advertising, but Sven Ottke from Germany, fighting Branco from Italy, (we don't know what weight - looked like welterweight) has a Web site printed on his back.

Bloody hell. Anyway, we noted down the URL and checked it out today (works, see?). And as we suspected, Condomi.com is a German Web site for the "erotic lifestyle". Basically, lots of classy snaps of women (and blokes) flashing their tits and other bits about. Only problem is, it's all in German.

Oh well. Anyway, once we'd got over the ludicrous nature of the advertising, we have to admit that it was a particular interesting bit of advertising. But just imagine the consequences if others think the same. Newsreaders with stickers on their foreheads, walking, talking Coca-Cola symbols, wannabe Liz Hurleys with slogan printed up their exposed thighs (actually, we quite like that one). Horrible. ®

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