Well, it was bound to happen. Something becomes popular. Then it becomes fashionable. And then the people who have more money than you feel the need to rub it in everyone else's face.

Hence the arrival of jewel-encrusted mobile phones from London jeweller De Grisogono. The jewellers will take a top-of-the-range phone and then set whatever jewels you fancy in whatever pattern you like (zodiac signs are particularly popular apparently).

The most expensive so far has cost £62,000. Which is a really good idea. Unsurprisingly, "celebrities", actresses, models and the like have been "queuing up for them". I gotta have one! ®