FTC clears DoubleClick of privacy invasion
The company's actually really nice
The Federal Trade Commission has ended its inquiry into DoubleClick's practices and concluded that the company has not used or disclosed any personal data.
The inquiry started in February last year and caused the company's share price to plummet. DoubleClick, it was said, had been using personal details to build customer profiles and this went against its purported privacy policies. DoubleClick swiftly fired out a number of privacy enhancing strategies, but this wasn't enough to satisfy the public or prevent the FTC's investigation.
DoubleClick then won a Big Brother award for Greatest Corporate Invader in April.
Among the company's efforts to remove the stigma off trampling on privacy issues were: hiring a chief privacy officer, getting privacy audits from PwC, running a campaign to educate Net users about its approach to privacy and setting up a Web site (www.privacychoices.com) that allowed people to opt out of targeted ads. ®
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