Feeds

IBM targets post-Napster music biz

Which it hopes will be just like the pre-Napster music biz

  • alert
  • submit to reddit

The essential guide to IT transformation

IBM hopes to leverage Napster-induced paranoia to sell its EMMS digital music distribution system to the world's biggest recording companies.

According to Big Blue, it has tailored its software to support Napster's file sharing model. The idea is that MP3s are packaged to allow the copyright holders to specify rules that govern how many times the file can be sent to another user.

There's nothing new here - it's how other rights management system, such as Intertrust, have been working for some time.

Of course, what IBM doesn't point out is that such an approach effectively negates the whole point of Napster. After all, why grab files that only let you listen to the first 30 seconds of the tracks they contain?

In short, the scheme is designed to make Napster so useless, everyone goes back to the digital download model, and both the technology and music industries can work as if Napster had never happened. In other words, a return to a world where copyright is a packageable commodity.

As Scott Burnett, IBM's Global Media and Entertainment division's business development executive, told CNET: "If you assume that Napster will disappear in its current state, what's going to replace it? That's what we're talking about here."

The trouble is, like the atomic bomb, you can't un-invent technologies you don't like. Even if Napster does "disappear", the model it pioneered won't, and it's going to be very difficult to prevent music being copied and distributed without the controls IBM wants to let record companies add to their tracks.

Better then to develop systems that allow content owners to profit from the 'free' distribution of their material, through subscriptions or ancillary services. If it can work for Red Hat, it can work for EMI and co. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.