Feeds

Official Lord of the Rings site goes live today

Trailer out next week

  • alert
  • submit to reddit

Build a business case: developing custom apps

An official Web site for the much-anticipated film trilogy based on JRR Tolkien's Lord of the Rings books goes live today (Friday) at 8pm GMT.

Lordoftherings.net, will feature video and audio clips, chat rooms, screen savers, interviews with cast and crew from the film and an interactive map of Middle Earth.

The New York Times reports that in April, when New Line Cinema offered a trailer about the films on a previous site, there were 1.7 million downloads the first day and 6.6 million during the first week. A figure surpassing the previous benchmark of 1.1 million downloads for the Star Wars trailer during its first day on the Internet.

Download fever that accompanied the release of the Star Wars: Episode 1 trailer, which was a whopping 11-25MB in size, paced a severe burden on network infrastructure.

Anticipation for the two minute trilogy trailer of the Tolkien-related film is if anything keener still, with an estimated 400 sites dedicated to the movie trilogy alone, to say nothing of the hundreds related to the book or Tolkien-related themes.

The trailer, which will be seen in Cinemas from tomorrow, will become available online on January 19 and will use streaming media technology from Real Networks.

In large part the web site is an attempt to generate for The Lord of the Rings the kind of viral-marketing which made The Blair Witch Project a surprise hit in 1999.

The first instalment in the film series, The Lord of the Rings: The Fellowship of the Ring, is due for release in the US on 19 December, and (most unusually) five days earlier on 14 December in the UK.

The second instalment of the trilogy,The Two Towers, is due in December 2002, with the final instalment, The Return of the King, completing the cycle in December 2003. The total budget for the films, which were shot in New Zealand, is a cool $270 million. ®

Related Story

RealNetworks licenses Apple's QuickTime

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.