Feeds

Official Lord of the Rings site goes live today

Trailer out next week

  • alert
  • submit to reddit

Boost IT visibility and business value

An official Web site for the much-anticipated film trilogy based on JRR Tolkien's Lord of the Rings books goes live today (Friday) at 8pm GMT.

Lordoftherings.net, will feature video and audio clips, chat rooms, screen savers, interviews with cast and crew from the film and an interactive map of Middle Earth.

The New York Times reports that in April, when New Line Cinema offered a trailer about the films on a previous site, there were 1.7 million downloads the first day and 6.6 million during the first week. A figure surpassing the previous benchmark of 1.1 million downloads for the Star Wars trailer during its first day on the Internet.

Download fever that accompanied the release of the Star Wars: Episode 1 trailer, which was a whopping 11-25MB in size, paced a severe burden on network infrastructure.

Anticipation for the two minute trilogy trailer of the Tolkien-related film is if anything keener still, with an estimated 400 sites dedicated to the movie trilogy alone, to say nothing of the hundreds related to the book or Tolkien-related themes.

The trailer, which will be seen in Cinemas from tomorrow, will become available online on January 19 and will use streaming media technology from Real Networks.

In large part the web site is an attempt to generate for The Lord of the Rings the kind of viral-marketing which made The Blair Witch Project a surprise hit in 1999.

The first instalment in the film series, The Lord of the Rings: The Fellowship of the Ring, is due for release in the US on 19 December, and (most unusually) five days earlier on 14 December in the UK.

The second instalment of the trilogy,The Two Towers, is due in December 2002, with the final instalment, The Return of the King, completing the cycle in December 2003. The total budget for the films, which were shot in New Zealand, is a cool $270 million. ®

Related Story

RealNetworks licenses Apple's QuickTime

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.