Feeds

Official Lord of the Rings site goes live today

Trailer out next week

  • alert
  • submit to reddit

Security for virtualized datacentres

An official Web site for the much-anticipated film trilogy based on JRR Tolkien's Lord of the Rings books goes live today (Friday) at 8pm GMT.

Lordoftherings.net, will feature video and audio clips, chat rooms, screen savers, interviews with cast and crew from the film and an interactive map of Middle Earth.

The New York Times reports that in April, when New Line Cinema offered a trailer about the films on a previous site, there were 1.7 million downloads the first day and 6.6 million during the first week. A figure surpassing the previous benchmark of 1.1 million downloads for the Star Wars trailer during its first day on the Internet.

Download fever that accompanied the release of the Star Wars: Episode 1 trailer, which was a whopping 11-25MB in size, paced a severe burden on network infrastructure.

Anticipation for the two minute trilogy trailer of the Tolkien-related film is if anything keener still, with an estimated 400 sites dedicated to the movie trilogy alone, to say nothing of the hundreds related to the book or Tolkien-related themes.

The trailer, which will be seen in Cinemas from tomorrow, will become available online on January 19 and will use streaming media technology from Real Networks.

In large part the web site is an attempt to generate for The Lord of the Rings the kind of viral-marketing which made The Blair Witch Project a surprise hit in 1999.

The first instalment in the film series, The Lord of the Rings: The Fellowship of the Ring, is due for release in the US on 19 December, and (most unusually) five days earlier on 14 December in the UK.

The second instalment of the trilogy,The Two Towers, is due in December 2002, with the final instalment, The Return of the King, completing the cycle in December 2003. The total budget for the films, which were shot in New Zealand, is a cool $270 million. ®

Related Story

RealNetworks licenses Apple's QuickTime

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.