It'll changed the world. It is stunning. Steve Jobs and Jeff Bezos think it's revolutionary. Abook about it has been given $250,000. VCs are throwing money at it. But just what is Ginger?

No one seems to know, and the press - IT ones in particular - have been going mental over it. What could this contraption from 49-year-old scientist Dean Kamen be? Dean is a top name for inventions and the like - he has over 100 patents and has invented a wide range of (mostly medical) innovations. He's a smart fella.

Well, folks, we can tell you what Ginger is.

It's a manifestation of the sick modern world where style is more important that substance, where perception is king, where people screw their neighbour to buy an overpriced bit of clothing with a particular name on and where the press report a story because other parts of the press have reported it and so it must be a story.

It could also, possibly, be an interesting bit of technology. But we're not holding our breath and we don't care until we see it. And you shouldn't either.

Call up your wife and tell her you love her. That's real. ®