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Intel revamps ‘Mystery Shopper’ plan

Is this artificial intelligence or fuzzy logic?

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"Do I buy a Pentium III or a Pentium 4?"

Many thanks to AMD Zone for more details of Intel's latest cunning plan to help shop assistants to answer this tricky question shoppers might put.

We first revealed this cunning scheme nearly a year ago, here, but it now appears to have taken a further twist...

According to the hardware site, Intel has recently started something called the Mystery Shop programme, which will run until early March.

The memo, which at first we thought was a hoax, appears to be the real thing.

Shop assistants win prizes if they flog the right kind of chip to punters.

To have a chance of winning, they must tell all customers that Intel stands for Quality and Reliability, and use either of the two messages for the chip that customers ask about:

"Intel® Pentium® 4 processor. Awesome high-speed Internet performance. Advanced Technology with headroom for the future."

or

"Intel® Pentium® III processor. Great Internet experience with many optimized sites. Affordable Performance."

And: "For example, if the customer is interested in a Pentium III processor based system, tell him/her about Intel quality and reliability and then either about it's great internet performance with many optimized sites, or how it offers affordable performance. The Mystery Shoppers will not expect you to repeat the messages verbatim - only that you clearly convey their meaning."

And there's yet more. See the original story for the prizes that shop assistants might win if they get the answers to the question right. ®

Related Story

The Register's Guide to buying a PC in 2001 Our version of Intel's Mystery Shopper Programme...

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