Feeds

Intel revamps ‘Mystery Shopper’ plan

Is this artificial intelligence or fuzzy logic?

  • alert
  • submit to reddit

"Do I buy a Pentium III or a Pentium 4?"

Many thanks to AMD Zone for more details of Intel's latest cunning plan to help shop assistants to answer this tricky question shoppers might put.

We first revealed this cunning scheme nearly a year ago, here, but it now appears to have taken a further twist...

According to the hardware site, Intel has recently started something called the Mystery Shop programme, which will run until early March.

The memo, which at first we thought was a hoax, appears to be the real thing.

Shop assistants win prizes if they flog the right kind of chip to punters.

To have a chance of winning, they must tell all customers that Intel stands for Quality and Reliability, and use either of the two messages for the chip that customers ask about:

"Intel® Pentium® 4 processor. Awesome high-speed Internet performance. Advanced Technology with headroom for the future."

or

"Intel® Pentium® III processor. Great Internet experience with many optimized sites. Affordable Performance."

And: "For example, if the customer is interested in a Pentium III processor based system, tell him/her about Intel quality and reliability and then either about it's great internet performance with many optimized sites, or how it offers affordable performance. The Mystery Shoppers will not expect you to repeat the messages verbatim - only that you clearly convey their meaning."

And there's yet more. See the original story for the prizes that shop assistants might win if they get the answers to the question right. ®

Related Story

The Register's Guide to buying a PC in 2001 Our version of Intel's Mystery Shopper Programme...

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.