Net dating agencies get hitched

Match made in Heaven?

MatchNet, the online dating agency, has boosted its membership to over three million with the acquisition of Social Net, the owner of socialnet.com, another Net-based dating and networking site in a share exchange deal.

SocialNet shareholders will receive MatchNet shares for all the SocialNet stock they hold. Some shareholders, including Accel Partners, St. Paul Ventures, Knight Ridder Ventures and Primedia Ventures, have already agreed to the exchange.

Joe Shapira, CEO at MatchNet, said that the deal would shore up the company's reputation in the sector. "It takes us into new areas of social matchmaking, including special interests like tennis or hiking. It also adds a business networking dimension to our dating services sites," he added.

The company predicts that once the databases are consolidated there will be over three million members. This, it says, will generate around 150 million page view per month, and it expects over 200,000 new users to register each month. ®

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