Intel steps up P4 ad campaign

Blue Man gets re-vamped look

Intel is in the process of putting together a TV ad campaign to promote its Pentium 4 platform heavily from the end of this month.

The ads, being shot as we speak, will keep the "Blue Man" profile that Intel introduced last autumn, but will replace the familiar III numerals for the Pentium III family with a great big number 4 instead.

The Blue Man contract has at least another six months to run and we understand that the ads have the approval from the highest level in the Intel Corp.

Andy Grove, apparently, just loves the Blue Men.

See Also

Pentium 4 prices and speeds, January to June
Pentium IIIs ready themselves for death
Intel's Blue Men make us blue