CA is 'friendly, open, trusted'
Who's it trying to kid?
Computer Associates, possibly the world's unfriendliest hi-tech company run by Charles Wang, possibly the world's greediest man (although he's nip and tuck with Larry Ellison on this score) has a new logo.
This is "designed to reflect our leadership and focus in eBusiness software. The new logo clearly defines 'focus' - a focus that CA has demonstrated through recent initiatives, including our new business model, which offers great flexibility and value to our customers and shareholders.
"The new identity reflects our dedication and commitment to being the kind of business partner our customers need - friendly, open and trusted. We look forward to being that kind of partner for you, and to working together to achieve our vision."
Check it out for yourself. Admit it, you like CA better already, don't you?
Here comes trouble
When companies issue press releases about image makeovers, you know it means trouble. Take a look at Lucent, the accident-prone telecoms equipment manufacturer. When this company is not busy messing up its accounts, it messes around with logos (see stories: Lucent Avaya 'formed of letters that fit together and enhance one another' and Lucent captures company in 'single masterful brushstroke')Coincidence? We think not.
CA shareholders, beware! ®
Q. What's the definition of a confident Computer Associates sales rep?
A. Someone who irons five shirts on Sunday
(Thanks to Computer Associates salesman for that one)