We ran a story last week covering Computer Associates' (sorry, CA's) new corporate branding. Yes, one of the world's most unfriendly companies had transformed itself into a "friendly, open, trusted" organisation simply by using lower-case letters and some pastel colours.

We knew it couldn't be long before the old culture reasserted itself after the brief spate of madness. And, sure enough, here it comes: the company's instructions on how the logo shouldn't be used.

You shall not use ze logo with another colour! Putting ze logo at a funny angle is not acceptable! Do not use ze logo with any other logo or you vill be shot!

And so on. But our favourite has to be: "Do not use the Computer Associates logos as part of a word or slogan." The unfortunate example it has chosen to give is that of the logo with the word "quality" above. You said it, CA, not us.

Ze rules can be seen on CA's Web site here. ®

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