Feeds

GUS buys Breathe for £1.4m

Super, smashing, great

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The Great Universal Stores plc (GUS) - the outfit behind catalogue retailer Argos - has bought the assets and technology of failed ISP Breathe.com for £1.4 million.

In the short term, Breathe will continue to operate as an ISP under the Breathe name.

The 80-odd people who still work for Breathe (60 people were made redundant last week) also have a future at the company - for now at least.

So, what was it that attracted GUS to this painfully trendy but ultimately flawed ISP? Was it that they all wear combat trousers and ride microscooters? Or is it 'cos they had a streetwise, urban attitude to life?

Neither, it seems, despite Breathe spending megabucks trying to promote its metropolitan appearance. Instead, GUS wants to get its hands on Breathe's technology. The retailer seems to think that Breathe's "expertise" in multi-device Net access will help it sell more goods.

While it's good news for GUS, it appears even less likely that the 50,000 or so people who paid £50 for a lifetime's free access will get a bean. In a statement GUS said it would "not assume any of the business' previous liabilities" - which are reportedly around £50 million.

It also revealed that in the nine months to 30 September 2000, Breathe.com generated sales of £1.4 million, predominantly from advertising revenue and commissions. GUS expects Breathe.com to incur losses of between £4 million and £7 million in its next financial year.

Breathe called in the administrators last month after ramping up massive debts.

In September, GUS bought computer etailer, Jungle.com, for £37 million. ®

Related Stories

Redundancies hit beleagured Breathe
Breathe losses rumoured to be £50 million
Breathe calls in administrators
breathe gasps for survival

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.