Big UK superstore PC World today backed Intel's megapush to make the Pentium 4 this year's processor of choice with a series of large advertisements in the national press promoting the platform.

As well as selling the 1.4GHz and 1.5GHz Pentium 4s, launched last November, PC World is also pushing the 1.3GHz version of the chip, the launch of which Intel brought forward from the end of this month to the start of the year.

The ad continues that the P4, "taking five years to develop" offers "the ultimate" in processing power and design. "No other processor in the PC market can offer the speeds of Pentium 4," it says, while Rambus RDRAM memory "offers 3 times the performance of SDRAM."

PC World is selling a 1.3GHz P4 including 128Mb RDRAM, a 20Gb hard drive, DVD drive, TNT2 graphics, a 56K modem, a 128K Soundblaster system with speakers, Freeswerve pre-loaded and a 17-inch monitor for 1,499 sterling including tax. Advent machines using the 1.4GHz and the 1.5GHz Pentium 4 cost 1,599 pounds and 2,701 pounds respectively.

PC World also sells systems using AMD's Athlon, but the current ad is part of Intel's Pentium 4 Inside campaign. ®