AllAdvantage scales down European operation

More job losses, more dotcom misery

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

AllAdvantage.com is making sweeping changes to its business that will lead to job losses and a major shift in the company's direction.

The California-based outfit, which pays people to view adds online, is winding down its b2c operation in favour of exploiting its technology instead.

Although no decision has been made yet about its future, it's possible that the whole b2c operation - which AllAdvantage claims is used by some five million people - could be shut down for good.

In Europe, AllAdvantage is to close it German and French offices within the next six weeks with the loss of all 12 jobs. In London, five people face redundancy as part of an exercise to scale down its European operation.

Most of the job losses involve advertising sales staff. In total, 17 jobs will disappear in Europe, leaving behind just five managers and office staff to run what's left of the business.

According to insiders, the decision was taken by head office in California. The outfit is planning to become a b2b operation and exploiting desktop toolbar technology for CRM (Customer Relationship Management).

Richard Mergler, AllAdvantage's director of Sales in the UK, confirmed the job losses and change of strategy.

"[The b2c operation] is being scaled right back with a view to close it," he told The Register.

"We're looking at a b2b technology future," he said.

He added that there would be job cuts in the US although he was unable to give further details. No one from AllAdvantage in the US was available to discuss the issue despite repeated attempts to contact the company.

AllAdvantage.com is a privately held company and was founded in February 1999. Based in the San Francisco Bay area, it recently completed a $100 million round of equity financing led by Softbank Capital Partners. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story


Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.