The Register® — Biting the hand that feeds IT

Feeds

The Case of the Free Mouse That Wasn't

Distie blunders

  • print
  • alert

Agentless Backup is Not a Myth

It's a well-known fact that there's no such thing as a free lunch. What's less commonly understood is that there's no such thing as a free mouse either - particularly if it comes from distributor Ingram Micro.

Distributors have a habit of sending out freebies to tempt resellers into ordering shedloads of kit. They don't - generally speaking - attempt to recoup their losses directly.

Ingram, on the other hand, seems to do just that. According to Cambridge based system builder Torch Computers' MD, Jon Dane, his company received a gratis Microsoft mouse just before Christmas, courtesy of Ingram Micro's UK operation.

Click for full size imageAnd what turned up in the post this morning? An invoice demanding £5.89 in delivery charges.

Ahem.

"Is this how you, or any other sensible person would run their marketing and PR department?" Dane asks?

To be fair to Ingram, it is at least doing the decent thing and crediting Torch's account with £5.89, or so a company representative told us.

Of course, this kind of thing isn't restricted to distributors - resellers do it too, as we showed last year when we found one Mac dealer offering two identical Apple iBooks, one with a free mouse and the other without. The one with the free mouse was... er... £30 more expensive. Go figure... ®

Related Story

UK Mac dealer charges £30 for chance to get free mouse

Requirements Checklist for Choosing a Cloud Backup and Recovery Service Provider

More from The Register

Thanks, NSA: Amazon sales of Orwell's 1984 rise 9,500%
Citizens of Oceania bone up on the new reality
 breaking news
BBC lied to Parliament about doomed £100m IT monster, thunder MPs
Axed DMI ballooned and burst while watchdogs sang Kumbaya
Microsoft to open Windows Stores inside 600 Best Buy locations
Product showcases 'must be seen to be believed'
 breaking news
Author Iain (M) Banks falls to cancer at 59
Misses the release of his final work
 breaking news
What did the Lehman Brothers implosion look like to a techie?
Insider tells all about the Gnab Gib at Lehmans
It's official: 'tweet' an English word – not just in the avian sense
If the Oxford English Dictionary says it is so, then it is so
 breaking news
The only Waze is Google: Ad giant tipped to gobble map app 'for $1.3bn'
Pac-Man-satnav-ish upstart in bidding war with Apple, Facebook
 breaking news
1-in-10 e-tomes 'are self-published'... most are 'rubbish' says book ed
Publishing man scoffs at go-it-alone writers, ursines still fouling in forests
 breaking news