Feeds

PC Phone Home (but watch those ads)

Huge opportunity!

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A quarter of surfers will regularly make phone calls through their PC in five years, a survey claims.

Around 166 million Internet users (23 per cent) will use PC-to-phone IP telephony by January 2006, compared to the current five per cent, according to a prediction by analysts at Ovum.

PC-based IP telephony lets users make calls to an ordinary telephone from their PC for the cost of connecting to the Web. Growth in the market will largely be due to free calls, paid for by banner ads plastered on the computer screen while users are chattering.

"Although the downturn in financial markets for technology stocks has made life tougher for existing and new players, advertising will continue to be a major component of calling services," said Peter Hall, Ovum principal consultant.

"Future growth in e-calling will be led by major portals who are ideally positioned to attract first time users as well as use advertising to support their costs...Many portals will expand their offering beyond PC-to-phone and PC-to-PC calling to provide a full range of consumer telephony services, which will pave the way to some becoming the future global consumer telcos," added Hall.

Ovum reckons world sales in PC-to-phone services will hit $6.2 billion in 2005 - and a third of this will spring from advertising. ®

Related Stories

Yahoo! gives US free phone calls via Web
2001: The year when broadband takes off
China slashes telecoms costs
Mobile phones getting cheaper
BT to confirm 'free' phone calls

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.