Feeds

Smart kid saves firm from bankruptcy

17-year-old rakes in $1m of orders

  • alert
  • submit to reddit

Top three mobile application threats

A 17-year-old student on a two-week placement has saved a printing company from bankruptcy after his Internet prowess secured contracts worth up to $1 million.

British A-Level student Adam Hughes was sent to Martin Mulligan UK to learn a bit about the world of business.

During his two-week stint at the barcode printing outfit he suggested they get an e-commerce system, and almost overnight saved the company. Orders, including a $100,000 order from the US to provide bar code tags in several major airports, started flooding in from overseas.

The teen has single-handedly transformed the Merseyside business - which was on the verge of bankruptcy and pinned its marketing strategy on mailshots and the phone. Company boss Martin Mulligan was so chuffed with the lad, who is studying business and history at St Edward's College in Liverpool, he even offered him the role of head of marketing for the US arm of his business.

"We were lagging behind the competition and were really struggling to stay afloat when Adam arrived," Mulligan told The Times. "The company was on the verge of bankruptcy as we were unable to secure deals in the overseas market."

"And now we expect to net more than $1 million from the Internet-based ordering system that Adam was solely responsible for."

Adam confessed he was amazed when he landed at the company and found no online operation. Although he said he was flattered by the job offer, which would have placed him in Philadelphia, he turned it down. He wants to go to Liverpool University to study architecture. ®

Related Stories

World's youngest pump and dumper 'did nothing wrong'
Dotcom lad gets drunk after year on the wagon
Kid hacks school comp on teacher's dare
Kids give up fags for mobiles

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.