Feeds

Internet.com buys up EarthWeb sites

100 jobs down virtual plughole

  • alert
  • submit to reddit

Build a business case: developing custom apps

Internet.com has agreed to buy fellow New York dotcom EarthWeb's assorted collection of tech content Web sites.

The online publishing house will take 14 Web sites, including Earthweb.com, which contains IT job ads and technology news, CodeGuru, Sysopt, and 18 email newsletters. The financial terms of the deal were not revealed, but we guess it's a steal - certainly a whole heap less than the cash Earthweb flashed in assembling its Web content business in the first place.

EarthWeb is to lay off 100 staff, around a third of its workforce, and shut several offices as part of the deal. It will also licence some content from the sites and newsletters being sold.

EarthWeb said it will take a charge of between $42 million and $47 million in the fourth quarter as a result of the move,and plans to concentrate on its IT career sites, such as Dice.com and Measureup.com, and change its name. It expects its career services business to account for 73 per cent of revenues in the quarter.

In March this year, financial news mag Barrons claimed EarthWeb was one of 51 dotcoms on the verge of running out of cash - the New York outfit denied the claim.

Drew Cullen writes Internet.com operates a variation of the controlled circulation model, but the the downside - in its case - is brand incoherence. The company has an almost fetishistic attachment to narrowcasting. But the Internet.com publishing identity is weak.

Internet.com has a gazillion and one (often bought) Web sites and (mostly developed inhouse) email newsletters aimed at the tech space And Earthweb titles sit nicely with Internet.com's existing specialities of Internet news, Web development stuff, Linux sites and Windows-oriented sites. The latter includes a rather good site in Windrivers, a new buy (from Service911.com). Internet.com also owns SharkyExtreme.

Narrowcasting is a good way of earning more money out of non-paying readers - it's a pretty safe bet that anyone reading one of Internet.com's ASP titles will be interested in the subject matter, and that ASP advertisers will know that their money is less likely to go to waste when spent with such a publication.

But what a dull way to run an Internet publishing business. ®

Related Stories

Dotcoms deny they are running out of cash
Sharky extreme falls into Internet.com's clutches
EarthWeb snaps up Sysopt and CodeGuru
TUCOWs pawn in Internet.com theft

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.