Feeds

BT jumps gun on i-mode trademark

Registers a dozen versions of Japanese brand in UK

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

BT has been busy squirreling away trademarks in preparation for Japanese telecoms giant NTT DoCoMo's debut in Europe next year.

According to Silicon.com, the cheeky telco has registered 12 versions of the trademark i-mode - which is the brand of NTT DoCoMo's Net-enabled mobile phone system - with the UK patent office. This is rather premature as BT has not yet won the right to use the name.

Big bad BT may be trying to spoil the Japanese company's launch in the UK and Europe, or maybe it wants to steal the name to start its own service under the brand. i-mode has really taken off in Japan - last month the company said it expected 20 million i-mode subscriptions by March. Whereas rival WAP has received a more lukewarm response.

Another possibility is that the two are planning to team up to roll out the UK venture together. ®

Related Stories

DoCoMo's i-mode enjoys 20-fold sales leap
BT strong-armed to offer wholesale leased lines
Monster BT bill man gets reprieve
BT launches US hyperlinks legal action
i-mode to roam into US, Europe Q3 2001
i-mode goes down again

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.