Vulture Central has been rumbled.

It all began when we mistakenly had a go at go-ahead PR bunny Robert Metcalfe.

Bob had changed his domain name to rob@PRPersonWhoBelievesInTheProduct.com as a nod to his clients Dotcoms for Christmas. Our light-hearted piece poked fun at this piece of corporate malarkey.

We were shocked then, when on 24th November , PR Week launched a vicious attack on Reg hacks, as shown above. Worst of all, it's all horribly, horribly true.

Reg journos spent several miserable hours wandering the pastures of Vulture Central trying to reconcile themselves to their bitterness and cynicism. Then they went to the pub and forgot all about it. ®