Feeds

breathe gasps for survival

Scraps Net access for life

  • alert
  • submit to reddit

The essential guide to IT transformation

breathe.com, Britain's ISP for trendy people, is seeking a rescue buyer, in a 'last ditch effort to find fresh funds'. And if it fails, it could be in receivership within two weeks, the Sunday Telegraph reports.

Surprising? Not exactly. Today, breathe shuts down its flat rate access for life service- a decision that would have cost it £2.5 million in customer refunds. Only it's not returning the money. The company says the 'breathe freely' package - introduced in April - is no longer viable. But it hasn't exactly planned an orderly withdrawal - the decision to scrap the service was announced only on Friday.

Flat fee access becomes commercially viable next year, with the introduction of FRIACO, when BT stops charging ISPs by the minute. In the meantime, heaps of British ISPs have lost heaps of money with flat rate access loss-leaders. breathe has been more kamikaze than most, offering astonishingly generous terms - £ 50 for lifetime Internet access. In July, breathe shunted off the 500 most active users - and refunded their £ 50.

The trouble with Breathe is that is designed by metropolitan marketeers for people who are just like... metropolitan marketeers. There simply ain't enough of these lifestyle monkeys to go around. In this instance, this is goddamn lucky, as only 50,000 people signed up for the lifetime deal, before the company pulled the plug on new subscribers in June. Apparently, breathe.com has 500,000 subscribers in total. ®

Related stories

Heavy breathers winded by Net access rejection
breathe suffers asthma attack
Oh to be a Modern Urbanist

5 things you didn’t know about cloud backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?