Feeds

Apple ‘screwed up in education’ – Jobs

New products will solve problems, staffers told

  • alert
  • submit to reddit

High performance access to file storage

An embarrassed Steve Jobs confessed the company had cocked-up its efforts to sell to education when he addressed an insiders-only staff meeting this week.

Apple moles have since passed on Jobs' comments to ZDNet US. "We screwed up in education," Jobs told employees. "Dell didn't earn the crown - we gave it to them."

Jobs was also apologetic about the company's current financial performance, which he admitted earlier this week would push Apple into its first loss in three years. Thanks to a big dip in the PC market (or is there? See Global PC sales to grow 20% in Q4), Apple will post a loss of up to $250 million for the current quarter, the first of fiscal 2001.

At least part of Apple's problems stem from mistakes made in channel inventory - ironic, perhaps, given the company's oft-stated competence in managing its own inventory. "We are working really hard to clear the channel for several new products over the next several months," said Jobs.

New products? Indeed. When Jobs last spoke to employees, after the company announced its Q4 2000 results - also hit by poor sales - he hinted at lower-end Cubes. This time round, he pointed out the gap in the company's product matrix, which suggests the company is indeed looking at a 'CubeBook' product as indicated by recent comments from an Apple employee.

Major new applications are coming too, said Jobs. He compared them to iMovie, the bundled consumer-oriented video editing package, but apparently didn't reveal details. Sounds to us like iMusic and Apple's DVD mastering application, the core parts of which it bought from Astarte earlier this year.

Jobs re-iterated earlier comments about "missing the boat" on the emergence of CD-RW as a key computer peripheral. ®

Related Link

ZDNet US' story

Related Stories

Apple to fall into the red with $225m loss
MacOS X 1.0 to launch 24 February
Mac Rumour Roundup Superfast G3s and 'CubeBooks'
No layoffs at Apple, Steve Jobs promises troops

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.