Feeds

Apple ‘screwed up in education’ – Jobs

New products will solve problems, staffers told

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

An embarrassed Steve Jobs confessed the company had cocked-up its efforts to sell to education when he addressed an insiders-only staff meeting this week.

Apple moles have since passed on Jobs' comments to ZDNet US. "We screwed up in education," Jobs told employees. "Dell didn't earn the crown - we gave it to them."

Jobs was also apologetic about the company's current financial performance, which he admitted earlier this week would push Apple into its first loss in three years. Thanks to a big dip in the PC market (or is there? See Global PC sales to grow 20% in Q4), Apple will post a loss of up to $250 million for the current quarter, the first of fiscal 2001.

At least part of Apple's problems stem from mistakes made in channel inventory - ironic, perhaps, given the company's oft-stated competence in managing its own inventory. "We are working really hard to clear the channel for several new products over the next several months," said Jobs.

New products? Indeed. When Jobs last spoke to employees, after the company announced its Q4 2000 results - also hit by poor sales - he hinted at lower-end Cubes. This time round, he pointed out the gap in the company's product matrix, which suggests the company is indeed looking at a 'CubeBook' product as indicated by recent comments from an Apple employee.

Major new applications are coming too, said Jobs. He compared them to iMovie, the bundled consumer-oriented video editing package, but apparently didn't reveal details. Sounds to us like iMusic and Apple's DVD mastering application, the core parts of which it bought from Astarte earlier this year.

Jobs re-iterated earlier comments about "missing the boat" on the emergence of CD-RW as a key computer peripheral. ®

Related Link

ZDNet US' story

Related Stories

Apple to fall into the red with $225m loss
MacOS X 1.0 to launch 24 February
Mac Rumour Roundup Superfast G3s and 'CubeBooks'
No layoffs at Apple, Steve Jobs promises troops

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.