Feeds

Intel US finally catches up with Europe

Intel Inside scheme extended to the small guys

  • alert
  • submit to reddit

Intel US has followed Europe, Japan and Asia Pacific in extending its Intel Inside programme to small system builders selling white box desktop and mobile systems.

The chip behemoth has set aside $10 million to contribute up to the cost of print and website advertising. Since its inception some ten years ago, the programme had been restricted to large OEMs.

Intel will reimburse up to two thirds of the cost of print ads, as well as costs for certification training and Web site branding. Dealers will be allocated ad dollars based on processor purchases. To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.

The company has also introduced a technical solutions training series to provide dealers with training and technical backup. Currently, 800 Intel dealers in 27 US cities have signed up.

Intel has been operating a similar scheme in EMEA for over a year, according to an Intel representative. ®

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.