Feeds

Compaq no turkey, hungry for Asian markets

Sexy Siemens excites Indian sensibilities

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

An article in local New York rag The Wall Street Journal said yesterday that Compaq's CEO, Mike Capellas, is giving thanks that US consumers don't think its PCs are turkeys.

Although the piece doesn't quite say the following, the suggestion appears to be that Americans, after they had stuffed themselves silly on silly dead birds, and seen enough college football games on TV over Thanksgiving, then levitated themselves from their collective couches and went out in droves to buy its shining boxes.

Capellas was responding to warnings from other PC manufacturers [You mean Gateway - Ed], that sales of the pesky devices are flagging in the US market. At the same time, he denied that it had too many PCs sitting in its warehouses.

Compaq, the firm which made its millions by almost single handedly taking on IBM in the 80s, and which gave itself the handle Compatible Quality differs from Dell in that it believes keeping PCs in stock pays dividends.

Compaq is not even that concerned about the US home market. Earlier this year, a report from a US analyst suggested that the firm was set to make waves in the PC market in South East Asia, mostly because Dell's build to order model won't work in India and China.

It's certainly true that Compaq's latest ad campaign (Inspiration, Perspiration? We can't quite remember) is being aired worldwide, and the brand name is everywhere to be seen in India, for example.

How its latest New Age style ad campaign goes down with the man on the Mumbai omnibus remains to be seen. Compared with other multinationals keen to penetrate the Indian and Chinese markets, Compaq's ad is tame stuff indeed.

The sexiest thing you're likely to find on Indian TV today is a controversial ad from German combine Siemens which flies in the face, so to speak, of Bollywood sensibilities.

That Haagen Dazs advert which showed a semi-naked young lady with a dollop of what appeared to be ice cream adorning her navel has nothing on the Siemens ad, believe you us.

These, and other multinationals (Coca Cola, Pizza Hut, Domino Pizzas, Pizza Express, McDonalds - lamburgers, OK? and... err Haagen Dazs), are engaged in a mighty charm offensive in South East Asia which shareholders in the States might find charming but some locals might find offensive - that is, if they can afford tellies.

With the average middle class salary bottoming out at around $5000 a year, readers might wonder how a family could afford a Compaq PC, a Hot American pizza, a Siemens mobile or even a dollop of ice cream.

The answer is that in order to sell their products in the Indian and Chinese markets, Compaq, Coke and the rest have to charge far less than they do here or in Poughkeepsie.

A medium-sized Coke costs ten rupees (two cents), a packet of Indian tabs less than a buck, while two of you can dine out in the Jaipur Pizza Hut and still have plenty of change from a five pound note (300 rupees).

So the shiny Compaq PCs are far cheaper too.

However, Compaq's strategy appears to be that it's in these markets for the long term, and as the combined population of China and India hovers around the two billion mark, it surely can't be that long before Dell realises that build-to-order might not hack it in those markets.

Mind you, the fastest PC we saw in New Delhi was a Siemens 286. Our lovely little Fujitsu Lifebook, even with its Celeron processor, seemed to be the fastest PC in the whole of Rajasthan. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.