Rumours in the channel that SOYO was either about to go belly up or bought out by rival mobo maker Chaintech have elicited a remarkably over the top response. So over the top that it makes you wonder exactly what's going on.

On SOYO's main Web site is a missive entitled "SOYO Computer Inc. reiterates all rumors are not true and without any basis at all." It's worth quoting in full and unedited:

"First of all, SOYO Computer Inc. would like to thank our suppliers and customers for all these years of caring and support, which makes us, strive harder in producing higher quality and to better our services.

"Lately, as you all know, the PC world market has grown weaker plus the unstable political issues rising against Taiwan, many motherboard manufacturers in Taiwan gone through changes to its marketing focus and its sales strategies, for example like race on producing the first motherboard with new specifications/standards, battle on price cut-down and believe or not even psychological brain-washing by spreading rumors against each others. Yes, We witness all these. Therefore, we SOYO Computer Inc. would like to clarify to our customers and the Press about the rumors and accusations.

"Rumor has it that SOYO Computer Inc. is filling for bankruptcy, or a possible merger with other company. These rumors have been circulating in Taiwan for a quite some time, which are not true and without any basis at all We, SOYO Computer Inc. strongly denied all these rumors. For this year, SOYO Computer Inc. did not meet its projected sales, but other motherboard manufacturer also faces the same issue.

"Due to changes in the PC industry, SOYO Computer Inc. believes that internal reorganization and new marketing strategy are needed to fit into current changes in the PC market. SOYO Computer Inc. stresses high quality motherboard with efficient customer service is the key to success and distinguish SOYO Computer Inc. from other brand.

"Again, SOYO Computer Inc. reiterates all rumors are not true and without any basis at all. Thank you for your continues support on SOYO Computer Inc."

Has anyone at SOYO ever read Hamlet? You know, the bit about 'The lady doth protest too much, methinks'? ®

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