Feeds

Euro Netheads check out books, CDs, travel, PCs

Want ADSL, like the idea of WAP

  • alert
  • submit to reddit

New hybrid storage solutions

The online market in Europe is maturing, as penetration rates increase and the numbers of men and women online begin to even out. Research in France Germany and the UK found that the UK is the most advanced in its uptake of the Net.

In all three countries the predominant use of the Net is to gather information, and then mostly about books or CDs. In France and the UK, the second most popular topic is travel, while the Germans prefer to peruse the techie sites looking for information about PC products.

More people are buying online too, according to research compiled by KPMG and VNU [Who VNU? Ed]. Once people have researched a product online, around 70 per cent of them will buy it somewhere and over a third of those will spend the cash online.

The UK has the highest rate of net penetration (44 per cent) and the largest proportion of women surfers (also 44 per cent) among the three countries.

Only 34 per cent of the online users (27 per cent of the population)in Germany is female.

And France is a similar picture, although with a much lower penetration rate at 17 per cent.

Slow modems are a big concern among mainstream European netheads. More than half said they were interested in a faster connection, and almost as many said they would subscribe to ADSL or a cable service despite the price premium.

Most respondents also expressed interest in WAP technology and again more than half said they would buy a device once prices came down. However, only in the UK did more than 11 per cent say they were at all familiar with the technology. ®

Related Story

Brits like online shopping more than our Euro cousins

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.