Feeds

Sony pulls Santa-slapping advert

US cable network complains as Father Christmas drugged and tormented

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Sony has been forced to drop its latest ad campaign under pressure from a squeamish US cable TV network.

The controversial series of commercials, intended to promote SonyStyle.com, Sony's online consumer electronics and entertainment store, depict Father Christmas being chloroformed then bundled into the boot of a car. Poor old Santa is then blindfolded and teased by his kidnappers.

The six ads were created by UK agency Young & Rubicam, part of advertising-to-PR empire WPP, which also owns the likes of Ogilvy & Mather and Hill & Knowlton.

We can see Sony's ads going down quite well over here in the UK, but they were clearly too much for US TV executives, who complained just before the campaign was due to air, according to the Wall Street Journal today.

Sony confirmed the decision to pull the campaign, but would not name the cable network who complained. The ad was pulled from that network and from broadcast slots elsewhere, including ESPN, The Discovery Channel and MTV. The reason: Sony is "concerned that consumers might misinterpret the edginess and irreverence of the campaign and may even be offended", said a spokeswoman. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.