Feeds

Sega full-year loss to widen

Dreamcast price cuts nuke profits

  • alert
  • submit to reddit

The essential guide to IT transformation

Sega today posted a ¥17.98 billion ($163.11 million) loss for the six months to 30 September, in line with the company's expectations.

As Sega had warned earlier, its attempt to revive flagging sales of its Dreamcast console by slashing prices and offering cash rebates knocked the company's earnings for six, turning an expected profit into a loss.

Sega's warning, made late last month, covered the full fiscal year. It said it will lose ¥22.1 billion for the full year to March 2001, very different from the ¥1.5 billion profit the company originally said it would see. Fiscal 2000 ended with a loss of ¥42.88 billion, and the company hoped to turn that around with a series of cost-cutting measures.

It didn't help though. Indeed, Sega today said that it now expects its full-year loss to widen, to ¥23.6 billion.

For the first six months of fiscal 2001, Sega saw sales static at ¥127 billion. ®

Related Stories

Sega to turn ¥1.5 billion profit to ¥22.1 billion loss
Price cut sends Dreamcast sales through roof

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.