AOL UK predicts bumper e-Xmas

That's unmetered Net access for you, they say

AOL UK claims its unmetered Net access service could trigger a shopping boom making this Britain's "first true e-Christmas".

The ISP found that 92 per cent of members in the UK already researched goods online, and 54 per cent intended to buy Christmas gifts online.

AOL's UK MD, Karen Thomson, said: "Our research, revealed today, is the clearest indication yet that this Christmas may prove to be a watershed in the growth of the UK's e-commerce economy.

"Consumers are making it clear to us that the dawn of truly sustainable unmetered Internet access in the UK is providing the breakthrough needed to stimulate mass-market enthusiasm for online shopping.

"This mirrors AOL's experience in the US, where accelerating usage, triggered by the launch of unmetered access four years ago, led to the rapid uptake of online shopping by millions of consumers," she said.

That's what we like about AOL UK - with them, the glass is always half-full, never half-empty. ®

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