Feeds

SMS messages cause Reebok riots

Is there anything you people wouldn't do if there was a free gift at the end of it?

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

A mobile marketing firm caused mayhem in the Lakeside shoping centre, Thurrock, when it sent out a text message offering a free pair of Reebok trainers to whoever turned up at a new shop with their phone.

The store manager was a little overwhelmed when over 50 people turned up within four minutes, the Financial Times reported. A Reebok top nob said the company wasn't going to make a habit of such giveaways although he didn't mention how many pairs were dished out - was it just the one? Seems a bit stingy if it was. And did anyone buy anything while they were there?

Anyway, the company behind it, ZagMe, has had 2000 shoppers sign up for the service in the first four days - trampling on its more conservative estimates - so it might well be on to something. The ZagMe system sends out text messages offering special deals on goods in Thurrock's main shopping centre. We shall see how it does once the novelty wears off. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.