Compaq gets fashion conscious

Get a Presario 1400 with Eddie Bauer's name on it

In what can only be interpreted as an attempt to grab a slice of the "computer-as-fashion-accessory" market space so ably occupied by the iBook, Compaq has launched a special edition Presario 1400, in a co-branding exercise with US clothing retailer Eddie Bauer.

The computer manufacturer says that the special edition notebook is for users who "want their technology to reflect the active, casual lifestyle that is synonymous with Eddie Bauer".

Fair enough, it does look quite swish.

Basically, what it means is that the Presario 1400 special edition will be "accented" in Eddie Bauer's trademark olive green. Otherwise, it will be exactly what one would expect from a Presario 1400.

The spec: a 700MHz PIII processor, 64MB of memory, a 56kbps modem and a six gig hard drive. Prices start at $1999 and is available through the company's "Built For You" kiosks or from its Web site.

Standard look Presarios - also available in several colours - start at $1499. So, even taking into account the difference between a 600MHz Celeron and the PIII, it is still an expensive bit of green casing you are getting.

You can check it out here

We wonder how long it will be before someone comes up with interchangeable cases for notebooks - a la mobile phones - so that we can co-ordinate out technology with our outfits. There has got to be a market for it.* ®

*Update: Well, actually, Compaq already did. £14.99 per casing, and you can still buy them in Dixons. So there.

Related Link

Eddie Bauer's retail site

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