Playboy.com pulled back from IPO

Heff likes a sure thing

Playboy Enterprises has pulled Playboy.com out of its IPO before it could make any kind of splash.

Market conditions just aren't firm enough. Maybe the site could be stickier?

Playboy promises to be back when there's more excitement in the market for dotcoms. We wouldn't want it to go titsup.com.

For the nine months to 30 September Playboy.com made a loss of $18 million on sales of $18.8 million. ®

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