Feeds

Rambus to take 40 per cent of DRAM biz – president

Promises cheaper RDRAM too

  • alert
  • submit to reddit

Rambus' Direct DRAM memory technology will account for 40 per cent of the memory market within the next three years, the company president has claimed.

He also pledged that RDRAM, long one of the more expensive memory options, would come down in price, thanks to new development work carried out by Rambus.

Speaking at the opening of Rambus' Taiwan operation, Rambus president Dave Mooring said the arrival of Chipzilla's Pentium 4 later this month would catapult RDRAM into the forefront of the memory market, where it would become a "core standard", according to Taiwan business daily Commercial Times.

Mooring's statement comes just days after three Taiwanese contract memory manufacturers said they would no longer produce RDRAM. Last week, Winbond Electronics, Promos Technologies and Powerchip Semiconductor all cited their doubts over the future of the Direct DRAM market - largely thanks to the arrival of DDR SDRAM - as the main motivation for their decision to end production.

Rambus' decision to open a Taiwanese office is part of an attempt to counter that shift toward DDR SDRAM. Mooring said his company will found a technology centre to help Far Eastern manufacturers implement Rambus in their products.

He'll first have to persuade them that his memory technology if cost-effective. Certainly, sources close Asustek, one Rambus licensee, have said the company will not up RDRAM production until the second half of 2001 because the high price is limiting demand, according to CT.

Mooring admitted that RDRAM is too expensive. "But Rambus has found some way to fix the problem," he added, without elaborating.

Cheaper RDRAM will boots Rambus' marketshare, Mooring said, citing an IDC statistics that less-expensive RDRAM would give the technology 40 per cent of the market in three years.

Of course, that still leaves 60 per cent of the business in SDRAM's hands, and it's hard to see RDRAM, already described by Gartner Group as "pretty much dead".

"It only made it into some areas such as high-end workstations, but it is dead for the mainstream PC," said Gartner analyst Kevin Knox, t'other week. "It is probably not a wise decision to carry on supporting this technology." ®

Related Stories

Taiwan DRAM gang ditches Rambus
Gartner jumps on 'RDRAM dead' bandwagon

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.