Pub Net business raises £20m

Beer, pork scratchings and porn

Yava, the business bringing Internet access to our pubs, has raised £20 million to fund its nationwide roll out.

The full network will consist of 750 devices across the country which are forecast to generate more than 14 million page impressions a month - which is pretty close to Reg levels of performance.

As a trial Yava installed more than 100 screens in boozers and Naafi canteens. These generated more than 700 page impressions a day each.

The Yava terminals offer full net access as well as its own content which includes chatrooms, news, sport and betting. Surfers will pay for access by using a coin slot in the Net connected machine.

Former Mirror group chief exec David Montgomery heads the business. Bridget Rowe, ex editor of the Sunday People, is director of content. Former Mirror editor David Banks is editor in chief.

Backers of the business include Carphone Warehouse, Punch Taverns, Victor Chandler and the 3i Group. ®

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