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Economist pilfers Reg ‘trademark’

Whose 'chipzilla' is it anyway?

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Imitation is the sincerest form of flattery, they say, so we can only assume that the move by sophisticated business journal The Economist to rip off one of our catchphrases is a sign of the deep admiration the mag holds for The Reg.

See for yourself. On page 131 of the latest, 11 November issue, we see a featurette on Intel entitled 'Chipzilla takes a beating'. As, we hope, will the story's author for blatantly stealing a phrase we coined and have been using for ages.

Worse, flip the page and you'll find a cartoon broadly similar to our own Chipzilla graphics, such as this one:

Actually, we're quite fond of The Economist - it's nowhere near as brown-nosed to big business as BusinessWeek - and are inclined to see this incident as an homage to the Brotherhood of the Vulture rather than a cheap attempt to nick a rather groovy catchphrase... ®

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You can read The Economist's Intel article here.

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