AOL UK extends unmetered service nationwide
Gawd bless 'em
AOL UK is to make its flat-rate unmetered Net access service available throughout the country following the successful roll-out of the product to its existing members.
To date, AOL Flat Rate is the only unmetered Internet access plan to be founded on the new FRIACO flat-rate wholesale tariff that caps costs to ISPs.
However, other ISPs are looking at offering other products which will offer unmetered access to Net users in the UK - although it is not known when these might be introduced.
AOL UK launched its consumer product in September but it was available only to existing members of the service. Now it is available across the country.
In a bid to drive recruitment it has teamed up with the supermarket chain ASDA to distribute the software throughout its nationwide chain of stores.
AOL Flat Rate costs £14.99 a month and offers 24/7 narrowband access for a fixed fee.
In a prepared statement that is almost presidential in tone, AOL UK MD Karen Thomson said: "Today marks an historic turning point for the interactive medium in this country, as we at AOL UK are fulfilling our pledge to 'Stop the Clock' for UK consumers.
"AOL Flat Rate is the fruit of our efforts to reform the outdated UK metered telcoms regime so that consumers everywhere can truly make the Internet a central part of their daily lives.
"This unique and transparent US-style unmetered Internet access plan has demonstrated its sustainability within our current member base with the fastest uptake of any new pricing plan in our history and record usage," she said.
AOL UK also announced today it has one million members - although it's not known how many of those have signed up to the new unmetered pricing package. ®