VNU can't tell difference between a cable and a computer

That would explain a lot


Each year Dutch IT publisher VNU holds a channel awards for the wheeler dealers and wideboys from the UK's distributor channel.

This wonderful event is an opportunity for IT boys to get competitive, pissed and obnoxious to one another, and comes highly recommended. It is also an opportunity for VNU to make a shedload of money. Apart from the cost per seat (£160), the use of corporate sponsors is a nice way to infuse a little cash.

This year, VNU pulled in some big boys in the form of AMD and Cable & Wireless. Their logos, you can be assured, will be plastered over everything from the walls to the toilet seats. Great.

Except that the marketing dolls don't seem to be entirely clued up on their IT industry. It is either this, or a kamikaze effort on behalf of VNU, that would explain why C&W is represented as Computer & Wireless on the official Channel Awards Web site, found here.

Proof, if you needed it, that the company can't tell the difference between a cable and a computer. ®

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