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Dell: any colour so long as it's midnight grey

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Dell has spruced up its Optiplex PC line with a midnight-grey option for big-company fashion victims.

The Optiplex GX150 is also skinnier than its beige counterpart, the OptiPlex GX100 PC line. And it costs exactly the same.

But why is it doing this? Well, the quote from tame IDC analyst Roger Kay, on the press release tells us
that corporate buyers have indicated a "readiness for PCs that are smaller, less expandable, and more interesting to look at.

"In the future, the basis for competition in the PC business will shift from price and performance - which, more than ever, represent attributes of a level playing field - to less pedestrian areas such as style and brand image."

Pedestrians may care to know that the Optiplex GX150 uses Intel's graphically anaemic 815e chipset and is available in Celery and PIII flavours.

Prices starts at $629 for a 600MHz Celeron chip and $799 for the 866MHz with Pentium III processor. The spec includes 64MB PC-133 SDRAM, 10GB hard disk drive, integrated 10/100 networking, Intel 3D graphics with Direct Accelerated Graphics Port technology and audio, and 1.44MB floppy disk drive in the new SD (small desktop) chassis. ®

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