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Apple creates ‘education czar’

Former education division veep gets the job

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A chastened Apple is getting tough on poor sales to the education market, getting tough on the causes of poor sales to the education market, with the creation of a new post to oversee its efforts in that arena.

Having recently charged former UK general manager Brendan O'Sullivan with the task of building a pan-European sales unit dedicated to education, the US parent has just made one Cheryl Vedoe as VP for education marketing and solutions, a new slot in Apple's executive hierarchy.

The move marks a return to the Mac maker for Vedoe, who in a past life was the veep of education department. Most recently, she was CEO of Post Communications, an e-mail marketing and technology start-up.

The creation of the VP for education marketing and solutions post is clearly a direct response to the dip in sales to the sector, highlighted as one of the causes of Apple's below-par performance in its most recent quarterly results. Revenue for the quarter hit $1.87 billion, a 40 per cent increase on the same period last year, though Apple had been expecting better. ®

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